The Write Blog

A good copywriter can instantly identify the difference between a feature and a benefit. Sadly – and this is usually true of web copy – the features and benefits are not always clear in So, what’s the difference between a feature and a benefit? • Features physically describe what your product or service entails. It [...]

So, we all know that a blog is essential to any well-rounded marketing strategy: A good blog helps you connect with your customers and lets them see you as more than just a faceless corporation. It builds content and credibility for your website, and it allows you to share the latest industry news and connect [...]

Hopefully you’ve already met the New Year refreshed and invigorated – and you’re still on top of those resolutions. I suggest adding another resolution to the list: No more absolutely embarrassing, lowest of the low, flat-out dumb grammatical mistakes. Grammar certainly isn’t for everyone (non-essential relative clauses? Gross.). But some rules – especially the most [...]