The Write Blog

What’s the most important part of an email message? Hint: It’s not the body copy.
In fact, it’s the subject line. Subject lines are important because of one simple reason: If they don’t compel your reader to actually click and open then email, then your email marketing campaign has failed.
Nowadays it seems [...]

So, how many websites have you visited that are “dedicated to providing superior customer service”? Or whose “mission it is to make customer satisfaction a top priority”? Or whose products and services “meet your needs”?
And so on.
Phrases like this are easy to write and, on paper, they sound nice. After all, [...]

Quiz time: What’s the key to crafting an advertising concept that works?
A.) Finding a hot celebrity to endorse your product or service
B.) Changing your tagline and logo every six months so consumers won’t get bored
C.) Coming up with a basic concept and tagline that’s flexible, memorable, and can be used for the long haul
Photo by [...]

What’s the difference between a good website and a great website?
The answer isn’t simple, so don’t try. A great website is easy to understand, easy to navigate, informative, well-written (of course) … and engaging.
If your reader isn’t engaged, they’re not paying attention to you or your site – and that’s bad. [...]