The Write Blog

You don’t have to be famous to hire a ghostwriter: Lots of everyday people use ghostwriters to help with all sorts of writing projects – from creative fiction novels to family histories to business books. Most people hire ghostwriters because they have an idea for a book, but they just don’t have the time or [...]

A writer’s work is never done. When you’re writing, you can get so wrapped up in the proofreading and editing process that you miss a HUGE oversight or error in your copy. This goes for all writing – whether it’s a marketing letter, a web page, or a novel. So, when you think you’re done [...]

When it comes to advertising copy, few things are as important – and as hard to pin down – as tone. Any client can tell you what kind of widget they sell and why their widget is better than their competitors’ widgets – but not all clients have a clear idea of what tone they’re [...]

Have you thought much about the links that you include on your webpage, newsletter, or online marketing materials? Before I started writing for the web, I never really realized how important they were. But those little guys have a lot more to say than you or I might have imagined. For one, internet scanners might [...]

In my last blog, I talked about taking the fluff out of your company’s website – getting rid of phrases like “we’re dedicated to” and “our mission is” and actually saying something about your services. I’m following that up with more ways that you can build credibility on the web and turn casual visitors into [...]