The Write Blog

I was listening to the radio when my ears perked up by some extra-pertinent information: how the business of publishing is changing – and how authors are making more money than ever using the internet. There have traditionally been two ways to get your book in front of a mass audience:

Image via CrunchBase. Wikipedia is a copyrighted trademark Everyone uses Wikipedia – in fact, if I see a Wikipedia entry come up on a Google search, that’s usually the first link I click on. Can Wikipedia be used for marketing purposes? The answer is certainly – though probably not in the way you think. A [...]

Do you know the #1 reason that good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers are capable of decent customer service. But, in the end, they’re only human. And the truth is, when it comes to writing for a client, some supernormal [...]

As any writer knows, getting that first draft down on paper is only half the battle. Whether you’re writing web copy, a sales email, or a journalistic article, chances are, you and your editing team will go through a few rounds of tweaking and fine-tuning before your work is really done. So, I’ve decided to [...]

I was recently working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. line is so important. Research shows that almost 80% of people will open a letter, scan the return address to see who sent it, then skip straight down to [...]