The Write Blog

I recently attended a webinar featuring David Meerman Scott, author of the WebInkNow blog and World Wide Rave, the latest book on creating effective social media content that works. During the webinar, an interesting question popped up in the Q&A section: What’s the purpose of a press release – and how can it be used [...]

Let’s be honest: As writers, we’re all big sponges – we’re copycats and thieves, and we’re constantly looking at (and borrowing from) other writers’ work to make our own stuff fresh and interesting. There’s nothing wrong with scouring the Internet for inspiration, but if you’re on a tight deadline, you don’t always have the time [...]

Or..How to Write Great Website Copy for Your Design Agency This blog post was spurred by an answer I recently posted on linked in to a website design agency. They were in the process of redesigning their website, and they wanted tips on what to do with their copy. This specific design agency was struggling [...]

If you’re not already a regular reader of Copyblogger, you should be: Their writers offer a varied approach to copywriting for almost any genre you can think of. I was looking through their archives when I stumbled on a really, really interesting post by Barry A. Densa about attracting and keeping customers in any economy. [...]

So, I was cruising for creative inspiration yesterday and I stumbled on this cool post about headlines on ToddAnd’s marketing blog. I’ve seen about a zillion blogs and articles about writing great headlines, and they all start to look alike after a while – but this post deserves a look. Admittedly, I usually don’t like [...]