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Coolest Uses of Social Media

So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. [...]

Why Ghost Blogging For Your Company Is Needed, and Ethical.

So, I’ve been reading some great posts by Jason Falls and Mark Schaefer on this subject, so I thought I’d throw in my two cents. With the new social media, comes new questions, and not all of those questions are about how your blog makes business sense. Some of those questions are about ethics: Is [...]

Twitter for Small Businesses: Is it Worth it?

Have you heard yourself saying something similar to this: Social media isn’t for me or my business. Twitter is just for kids. My clients don’t care about that kind of stuff. Well, think again. Nielsen NetRatings just published a surprising research study: Teen’s don’t Tweet. That’s right, 84% of Twitter’s recent growth is due to [...]

16 More Ways to Build Your Web Credibility

This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really cool information about The Stanford Web Credibility Project. This project is currently studying the components [...]

Logical Linking in Writing

One of my new pet peeves is prepositional phrases that don’t actually logically link to the rest of the sentence.

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