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How Retailers Are Grabbing the Reins on Social Media Marketing

Social media keeps getting better and better. These days, lots of retailers are jumping on the social media bandwagon to keep up with the times – and, to get consumers in their doors and to jumpstart sales, they’re offering some great deals. If you’re a retail store and want to get some great ideas on [...]

New Ways for Writers to Think About Creativity … and Why You Should Give Yourself a Break

It’s sometimes hard for clients and copywriters alike to remember the writing process: It’s one part hard work (sweat on the keyboard), one part art. And sometimes, the “art” part can be hard to pin down. You’re blocked, distracted. You’ve had a bad morning, you’re stressed out about something … but you still need to [...]

And I Still Remember Worrying About Paper Quality . . .

Forget hard-copy resumes and cover letters. Forget job search sites. Check out how a guy named Hal Thomas landed a sweet new marketing job via Twitter. Just one more reason – if you needed one — to get on the social media bandwagon.

Compose vs. Comprise?

Here’s just one more example of two words that are often used interchangeably – and incorrectly. I can’t tell you how many times I’ve seen something like: Our IT department is comprised of five full-time experts The book is comprised of three sections Image via Wikipedia It’s a widespread assumption that “compose” and “comprise” basically [...]

Bring vs. Take. You only think you know how to use these.

So, here’s the thing. You probably think you know how to use bring and take. I bring books here. I take books there. Right? Easy smeasy. You “take baby wipes with you” to the store, because you are at the house and you are going to go to the store. Now, if your wife is [...]

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