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The Money Question: Should You Include Prices in Your Marketing Materials?

Image by Getty Images via Daylife Should businesses include prices on their marketing materials, landing pages, websites, etc? One school of thought says no – get customers in the door with free offers or discounted pricing, then, once they understand the value of the product or service, hit them up with the prices. That theory [...]

AP Style FAQs: Part 2

Last week, we kicked off a mini-series of AP Stylebook-themed blog posts. This week, we’re sharing a few more gems of wisdom from The AP Stylebook Online. Q: What’s the rule for capitalizing a person’s title? A: It’s complicated, but here are the basics: AP defines a formal title as “one that denotes a scope [...]

Screenwriters and Web 2.0: Talentville.com

Since the very beginning of blogging (I’m talking Livejournal and DiaryLand days), writers have been using the web to showcase their talent and get their names out into the world. Then came socialnetworking: The now-obsolete Makeout Club and Friendster. Myspace. And the most popular kid on the block, Facebook. Now entrepreneurs are extending social networks [...]

AP Style FAQs: Part 1

Does “city-wide” need a hyphen? If you’re writing about a sculpture, should you italicize the title, or put it in quotation marks? The truth is, there’s no right answer. In most cases, style choices like this can vary from client to client. But what do you do when your client has no clear preference? Or [...]

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