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How to Write Web Copy that Sells Stuff and Engages People #3: 5 Web Writing Mistakes that Can Kill Your Conversion Rates

In this third installment on writing web copy, we’re touching on some of the most important topics:  the most common mistakes we see (often) that kill websites.  Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1.  Not realizing that the navigation and [...]

Our “First” Official Entry

Congratulations to our first official (in other words, doesn’t work for us and is therefore qualified to win free stuff) grammar-fail photo entry.  Thanks to Very Married for this awesome example of unnecessary quotation marks. Very Married says:  ”Two reasons this is awful:  First, if this is “water” then where is the real stuff?  Second, [...]

Mmmmm. Bagel.

This great grammar-fail photo is from Michelle.  If she didn’t work here, she’d totally be in the running for a gift certificate from Amazon.com.  If you don’t work for us, and you’d like to get in on our grammar-fail contest, send us your best original grammar-fail photo.  We’ll post it on our blog, and you’ll [...]

Unofficial, but Still Funny

This email is from our friend Lisa.  She couldn’t get a photo, so it’s not an official grammar-fail contest entry, but we feel her pain. Thanks for sharing, Lisa!

Awesome Grammar Fail

This awesomely bad grammar fail is from Kathy (who works for us and can’t win prizes).  We can’t count it as an official entry, but, just . . . wow.   Thanks for sharing “wit” us, Kathy!!

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