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How to measure the results of your SMM campaign.

With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of [...]

Press Releases for Dummies

If you don’t know what you’re doing, then writing an effective press release can be easier said than done. But follow a few simple guidelines, and you’ll be on your way to successful promotion and publication. Listed below, you will find three steps to creating a first-class press release.
1. Know the purpose [...]

Social Media Marketing: The Top Four Reasons You Should Try It

So, you want to get your name out there, to be known, to market yourself to every possible venue. It’s easier than you think. With some strategy and a bit of research, you can delve deep into the social media marketing realm and produce significant results.
Just what, you might ask, is social [...]

Cool Stuff for Every Writer

There’s tons of cool stuff available for writers on the web these days – some of which you may not even know existed. Listed below are a few of my favorites to help you think, organize, create, manage, and most importantly, write.
Buzzword: This is a free online word processor from Adobe. [...]

Draw More Traffic to Your Website

Question: How do I draw more traffic to my website?
Answer: Write and publish articles online. Not only will pull more traffic to your website, but you gain credibility by establishing yourself as an expert in your field.
For example, if you are trying to attract people to a website promoting your [...]