The Write Blog

I recently attended a webinar featuring David Meerman Scott, author of the WebInkNow blog and World Wide Rave, the latest book on creating effective social media content that works.
During the webinar, an interesting question popped up in the Q&A section: What’s the purpose of a press release – and how can it be used [...]

If you’re not already a regular reader of Copyblogger, you should be: Their writers offer a varied approach to copywriting for almost any genre you can think of. I was looking through their archives when I stumbled on a really, really interesting post by Barry A. Densa about attracting and keeping customers in [...]

I was listening to the radio when my ears perked up by some extra-pertinent information: how the business of publishing is changing – and how authors are making more money than ever using the internet.
There have traditionally been two ways to get your book in front of a mass audience: you either get [...]

Everyone uses Wikipedia – in fact, if I see a Wikipedia entry come up on a Google search, that’s usually the first link I click on.
Can Wikipedia be used for marketing purposes? The answer is certainly – though probably not in the way you think. A Wikipedia entry on you or your business [...]

I was recently working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. line is so important.
Research shows that almost 80% of people will open a letter, scan the return address to see who sent it, then skip straight down to [...]