The Write Blog

Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy:  it needs to be clear, [...]

Before you rush to start a new Wikipedia article, there are a couple of things to consider. Wikipedia has a huge gamut of guidelines for writing, uploading, and editing Wiki articles.  But before you begin any of those tasks, you first need to know what types of subjects are appropriate for Wikipedia. Wikipedia’s notability policy [...]

Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates.  Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new [...]

It’s no secret that Facebook is a social networking tool that most of us use to keep up with personal contacts. And we’ve seen over and over again how businesses are using Facebook as a social media tool to successfully network with clients and customers. Which got me thinking – how can writers harness the [...]

Is your business listed on Google Places? If not, you’re missing out on a free, easy marketing opportunity that can help drive customers to your door. A Google Places listing means that your business can show up in this familiar list for local customers who do a Google search for keywords that match your business, [...]