The Write Blog

Image via Wikipedia Thinking about starting a new Wikipedia article for yourself or your business – but you just don’t know where to start?  As we’ve mentioned before, not every article idea or subject is appropriate for Wikipedia (go here for a few pointers). So your first step is to determine if your personal/business/product/other Wikipedia [...]

Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you.  So here’s a hint:  sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have [...]

It’s our last installment of our blog series on web writing, and we’re ending it by revisiting classic copywriting rules that still apply to creating great online content. 1. Be concise. Snip unnecessary items. To quote the infamous Strunk and White: ”A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the [...]

In this third installment on writing web copy, we’re touching on some of the most important topics:  the most common mistakes we see (often) that kill websites.  Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1.  Not realizing that the navigation and [...]

Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles.  In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with [...]