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The Money Question: Should You Include Prices in Your Marketing Materials?

Image by Getty Images via Daylife Should businesses include prices on their marketing materials, landing pages, websites, etc? One school of thought says no – get customers in the door with free offers or discounted pricing, then, once they understand the value of the product or service, hit them up with the prices. That theory [...]

Screenwriters and Web 2.0: Talentville.com

Since the very beginning of blogging (I’m talking Livejournal and DiaryLand days), writers have been using the web to showcase their talent and get their names out into the world. Then came socialnetworking: The now-obsolete Makeout Club and Friendster. Myspace. And the most popular kid on the block, Facebook. Now entrepreneurs are extending social networks [...]

Daily Lit-erary Therapy in Your Inbox

Good writers are generally voracious readers (feel free to challenge me on that claim if you want!). For a writer, reading is just like warming up and stretching your brain before you sprint into a new project. Here’s my favorite way to get a little reading time in throughout the day (which also doubles as [...]

Why You Should Be Googling Yourself: 3 Tips for Online Reputation Management

Image via Wikipedia A lot of marketers will tout the benefits of social media marketing for businesses: You’ve probably heard that businesses actually have two different reputations, online and offline. The same goes for individuals – everyone who’s a member of a social networking site has an online presence. When dealing with the Internet, you [...]

Ten Words to Learn How to Spell in 2010

Image by Getty Images via Daylife Make any resolutions this year? I’m going to propose you make one more: Polish your emails. Write flawless notes. Look smarter. Check out this hilarious cartoon on The Oatmeal’s site, Ten Words You Need to Stop Misspelling. It outlines some of the most commonly misspelled words (and yes, even [...]

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