Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Type in Your Email Address to Sign Up For Our Free "Writing Returns" Newsletter

How Retailers Are Grabbing the Reins on Social Media Marketing

Social media keeps getting better and better. These days, lots of retailers are jumping on the social media bandwagon to keep up with the times – and, to get consumers in their doors and to jumpstart sales, they’re offering some great deals. If you’re a retail store and want to get some great ideas on [...]

New Ways for Writers to Think About Creativity … and Why You Should Give Yourself a Break

It’s sometimes hard for clients and copywriters alike to remember the writing process: It’s one part hard work (sweat on the keyboard), one part art. And sometimes, the “art” part can be hard to pin down. You’re blocked, distracted. You’ve had a bad morning, you’re stressed out about something … but you still need to [...]

Personal Brands: Be Yourself or Create Yourself?

Marketing is about image – and in this world of social media marketing, personal branding is paramount. But how do you walk the line between being yourself and creating yourself? It’s a question that’s been plaguing marketers (check out this blog on businessgrow.com). And you know what? No one wants to buy into another slick [...]

Five Great Holiday Gifts for Writers

If you’ve known a writer, you know they can be picky (some might even say pretentious). But it’s really not that hard buying gifts for the writers in your life – especially not with TWFH on your side. Here we’ve put together a list of five of our favorite gifts and gadgets for writers. 1. [...]

Stay in Focus: Remembering Your Audience and Message

When you’re in the middle of a copywriting job, there’s an age-old marketing maxim that can be hard to remember – and it can sometimes be hard to convey to clients: You can’t be all things to all people. Good copy does two things: It speaks to a specific, targeted audience AND it has a [...]

Blog Widget by LinkWithin