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Online reputation management: David and Goliath v2.0

Now that it’s being recognized as legitimate, everyone’s clamoring for social media marketing services. Savvy business owners are looking to social media marketing for higher website traffic, larger profits and the increased brand visibility everyone’s shouting from the rooftops about.
But what about online reputation management? That’s one part of social [...]

Writing solid pay per click ads

Like writing compelling website copy, there is an art to writing pay per click (PPC) ads. What are PPC ads? They’re the links labeled as “sponsored” that pop up near the top of your search engine results. Basically, individuals and companies have paid money to be listed at the top of those [...]

Not ending sentences with prepositions is an antiquated rule of which we want to get rid.

That was annoying, right?
I’m not normally one for change, but I am all for the evolution of grammar rules. We don’t all need to talk like our third-grade English teachers.
Most of the outdated rules have gone the way of the dinosaur, but there are a few stragglers. One in particular that keeps lingering is [...]

Change-ups: Not just for baseball anymore

Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points.
Consider this:
Many people consider New York a place they’d rather visit than reside in because of its reputation as being the city that never sleeps. New York, however, is [...]