The Write Blog

Let’s be honest: As writers, we’re all big sponges – we’re copycats and thieves, and we’re constantly looking at (and borrowing from) other writers’ work to make our own stuff fresh and interesting. There’s nothing wrong with scouring the Internet for inspiration, but if you’re on a tight deadline, you don’t always have [...]

So, I was cruising for creative inspiration yesterday and I stumbled on this cool post about headlines on ToddAnd’s marketing blog. I’ve seen about a zillion blogs and articles about writing great headlines, and they all start to look alike after a while – but this post deserves a look.
Admittedly, I usually don’t like [...]

As any writer knows, getting that first draft down on paper is only half the battle. Whether you’re writing web copy, a sales email, or a journalistic article, chances are, you and your editing team will go through a few rounds of tweaking and fine-tuning before your work is really done. So, I’ve [...]

You don’t have to be famous to hire a ghostwriter: Lots of everyday people use ghostwriters to help with all sorts of writing projects – from creative fiction novels to family histories to business books. Most people hire ghostwriters because they have an idea for a book, but they just don’t [...]

When it comes to advertising copy, few things are as important – and as hard to pin down – as tone. Any client can tell you what kind of widget they sell and why their widget is better than their competitors’ widgets – but not all clients have a clear idea of what tone [...]