The Write Blog

Or..How to Write Great Website Copy for Your Design Agency
This blog post was spurred by an answer I recently posted on linked in to a website design agency. They were in the process of redesigning their website, and they wanted tips on what to do with their copy. This specific design agency was [...]

Do you know the #1 reason that good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers are capable of decent customer service. But, in the end, they’re only human. And the truth is, when it comes to [...]

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Any good writer will tell you to build your sentences on verbs. It’s not nouns or adverbs or adjectives that make your prose shine. When it comes to great writing, the verb is the powerhouse.
Ok, so write with verbs. That sounds easy enough. But as with all things writing, wrapping your [...]

Imagine you walk into an auto dealership, and the salesman walks up to you and says “Hey, we got these great cars! They can take you from home to work much faster than a bicycle, and did you know that almost everyone in the US owns at least one?” You’d look at him like [...]