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How to Write Web Copy that Sells Stuff and Engages Customers #1

Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy:  it needs to be clear, [...]

PronUnciation or PronOUnciation?

The mysteries of pronunciation are solved! Not sure how to pronounce boson, dais, belfry, duchy, or denigrated? Check out the talking dictionary at howjsay.com. Sooo cool.

Wikipedia’s Notability Rules Explained: What Makes a Good Wikipedia Topic?

Before you rush to start a new Wikipedia article, there are a couple of things to consider. Wikipedia has a huge gamut of guidelines for writing, uploading, and editing Wiki articles.  But before you begin any of those tasks, you first need to know what types of subjects are appropriate for Wikipedia. Wikipedia’s notability policy [...]

Six Quick Tips for Better Conversion Rates: Direct Mail and Marketing Emails

Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates.  Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new [...]

Hyphenated or Non-hyphenated?

Some punctuation rules are pretty clear. You know that a period belongs at the end of a sentence. Quotation marks go around direct quotes. Exclamation points, in general, don’t belong anywhere in your copy. But hyphen rules are not so clear cut (or is it clear-cut?). It seems that everybody has their own in-house “rules” [...]

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