The Write Blog

Image by Getty Images via Daylife

Should businesses include prices on their marketing materials, landing pages, websites, etc? One school of thought says no – get customers in the door with free offers or discounted pricing, then, once they understand the value of the product or service, hit them up with the prices.
That theory can [...]

Last week, we kicked off a mini-series of AP Stylebook-themed blog posts. This week, we’re sharing a few more gems of wisdom from The AP Stylebook Online.
Q: What’s the rule for capitalizing a person’s title?
A: It’s complicated, but here are the basics: AP defines a formal title as “one [...]

Does “city-wide” need a hyphen? If you’re writing about a sculpture, should you italicize the title, or put it in quotation marks?
The truth is, there’s no right answer. In most cases, style choices like this can vary from client to client. But what do you do when your client has [...]

Thanks to Alise Isbell for contributing this wonderful post on a very interesting proofreading method. You’re bound to catch more errors if you do this!
Ratiocination is a miracle that changed the way I write and edit. While not a professional writer, my company trains people how to write more effectively, and ratiocination [...]

Image via Wikipedia

How’s this for a proofreading horror story: Because of a teeny little typo, people calling for a free cab service on New Year’s Eve ended up connecting with an “adult” chat line instead. Oops. That’s the kind of mistake that most likely ends in a lost client and a very, [...]