The Write Blog

It’s our last installment of our blog series on web writing, and we’re ending it by revisiting classic copywriting rules that still apply to creating great online content. 1. Be concise. Snip unnecessary items. To quote the infamous Strunk and White: ”A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the [...]

In this third installment on writing web copy, we’re touching on some of the most important topics:  the most common mistakes we see (often) that kill websites.  Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1.  Not realizing that the navigation and [...]

Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles.  In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with [...]

Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy:  it needs to be clear, [...]

Ok, so he doesn’t rap about writing, but he raps about SEO, which is, of course, related to SEO content and website writing. So, if you want to get your site ranking in search engines, check this out. It’s the SEO rapper, and he actually has some pretty good tips on SEO coding.