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Using Facebook as a Tool for Writers

It’s no secret that Facebook is a social networking tool that most of us use to keep up with personal contacts. And we’ve seen over and over again how businesses are using Facebook as a social media tool to successfully network with clients and customers. Which got me thinking – how can writers harness the [...]

More Cool Social Media Marketing Stuff

So Redbox may not be the first company to bribe their customer base into fanning their Facebook page. And they definitely won’t be last. But hey, it works. I’m going to get my free movie tonight.

Why You Should Be Googling Yourself: 3 Tips for Online Reputation Management

Image via Wikipedia A lot of marketers will tout the benefits of social media marketing for businesses: You’ve probably heard that businesses actually have two different reputations, online and offline. The same goes for individuals – everyone who’s a member of a social networking site has an online presence. When dealing with the Internet, you [...]

How Retailers Are Grabbing the Reins on Social Media Marketing

Social media keeps getting better and better. These days, lots of retailers are jumping on the social media bandwagon to keep up with the times – and, to get consumers in their doors and to jumpstart sales, they’re offering some great deals. If you’re a retail store and want to get some great ideas on [...]

And I Still Remember Worrying About Paper Quality . . .

Forget hard-copy resumes and cover letters. Forget job search sites. Check out how a guy named Hal Thomas landed a sweet new marketing job via Twitter. Just one more reason – if you needed one — to get on the social media bandwagon.

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