The Write Blog

Want to improve the click-through rate on your sales emails?  Stop trying so hard. Well, there’s a little more to it than that — but the bottom line is, if you want to make sure that your sales emails don’t end up in the spam folder, you need to make sure that you’re not striking [...]

Hot off the (virtual) presses!  If you enjoyed our six-part miniseries on Wikipedia, you’ll definitely want to check out our Wiki eBook.  Is Your Company Ready for Wikipediacontains everything you ever wanted to know about Wiki for business.This 36-page free eBook includes expanded versions of all six original posts — plus loads of new info [...]

Here it is: the very last in our Wikipedia blog series. We’re wrapping things up this week with a few odds and ends, random tidbits, and FAQs that didn’t quite fit in any of our other posts in the series. Enjoy! Frequently Asked Questions Q: I want to write a Wikipedia article about my company [...]

As you probably remember from our last post, Wikipedia eligibility is (mostly) based on the answers to two important questions: Question 1: Is your topic notable? Question 2: Has your topic received significant coverage by neutral, reputable third-party sources? Last week, we took an in-depth look at notability.  This week, we’re going to discuss sources. [...]

In our previous post, we talked about Wikipedia in general – we explained a bit about what Wiki is (a reference) and isn’t (a blog, a soapbox, or a vehicle for free advertising), and we promised that we’d get more into specifics about what makes a topic Wiki-eligible. As we mentioned last time, determining whether [...]