The Write Blog

Miss Casey says: “This sign was taped on the door of a  downtown Detroit gas station.   Between this, and the attendant behind bulletproof glass, we decided that it was a good idea to find another gas station. . . ” Thanks, Miss Casey!

In this third installment on writing web copy, we’re touching on some of the most important topics:  the most common mistakes we see (often) that kill websites.  Here’s what to look for (and what to avoid) to boost conversion rates and inspire readers to act. Let’s get started. 1.  Not realizing that the navigation and [...]

Good copywriters know that there are lots of different online visitors, each with unique reading and learning styles.  In order to connect with the greatest number of visitors, your website should give your readers the information they need in the way they want it. Below is a brief profile of the 5 online personalities, with [...]

Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy:  it needs to be clear, [...]

Before you rush to start a new Wikipedia article, there are a couple of things to consider. Wikipedia has a huge gamut of guidelines for writing, uploading, and editing Wiki articles.  But before you begin any of those tasks, you first need to know what types of subjects are appropriate for Wikipedia. Wikipedia’s notability policy [...]