The Write Blog
OWNED, PAID, AND EARNED CONTENT: WHAT’S THE DIFFERENCE?
Content campaigns are a great way to attract new clients and raise brand awareness. However, not all online content can, or should, serve the same purpose. Join us as we discuss the different categories of content and how to properly utilize them in your next content marketing plan. The Three Types of Content Content within […]
DECODING CONFUSING TERMS IN CONTENT MARKETING
In the world of content overload, the key to standing out among your competitors is your content marketing campaign. Great content campaigns— as part of a solid overall content marketing strategy—provide customers with highly useful information, deliver value, and help shape brands into market leaders. That is why brands cannot afford to make mistakes when […]
PLANNING YOUR DIGITAL MARKETING CONTENT
Today, content isn’t a “frill” ornamenting your marketing strategy; to a large extent, it is the strategy. And a content-centered strategy requires a plan. Sprinkling random content “here and there” doesn’t constitute a content plan. It’s certainly better than nothing, but to consistently connect with and sell to customers or clients, a strategic content plan […]
KEY CONSIDERATIONS FOR AN EFFECTIVE THOUGHT LEADERSHIP CAMPAIGN
When it comes to content marketing, a thought leadership campaign is an initiative in its own right and intellectually completely independent from all other content marketing strategies. The reason? Thought leaders are unique rare individuals or organizations and it is they who inform a thought leadership campaign. What Constitutes to Thought Leadership? Thought leadership is […]
“MUST READ” NONFICTION BOOKS FOR 2024
A great nonfiction book stands out for its ability to captivate readers with engaging prose and meticulous research. Its writing style is clear, concise, and compelling, effectively communicating complex ideas in an accessible manner. The book offers a unique perspective, shedding light on lesser-known aspects of a subject or presenting fresh insights into familiar topics. […]
SOPS THAT WORK FOR YOUR INTERNATIONAL BUSINESS
Standard Operating Procedures (SOPs). Your business can’t live—well—without them. SOPs provide your people with indispensable guidelines for operation, standardization, safety, and regulatory compliance. Creating effective SOPs and keeping them current is always a challenge—and when your business’s locations span the globe, the challenge is compounded. When formulating your international SOPs, some of the main areas […]
UNIQUE SOP CONSIDERATIONS ACROSS VARIOUS INDUSTRIES
Tailoring Standard Operating Procedures (SOPs) to specific industry needs is a fundamental practice in ensuring compliance and maintaining a high level of quality. The unique characteristics, regulatory requirements, and operational challenges of each industry demand a customized approach to SOP development. Industry-specific SOPs are crucial for compliance with the often complex and stringent regulations governing […]
DOES YOUR COMPANY NEED SOPS?
A Standard Operating Procedure (SOP) is a comprehensive set of written instructions outlining the sequential steps required to effectively execute routine jobs and activities. Adhering to SOPs consistently ensures organizational uniformity and compliance with industry Regulations and business standards. SOPs play a vital role in providing an organization with the necessary policies, processes, and standards […]
THE SEVEN DIFFERENT TYPES OF SOPS
We like to think of SOPs, or Standard Operating Procedures, as the structural support of a building. No matter where you work or what industry you work in, SOPs are an essential group of documents for every organization. Hence, we’d hazard a wager that you’ve already heard the term floating around the workplace. But just […]
HOW AND WHY TO WORK WITH A GENEALOGIST
Did you know that Larry David is actually related to Bernie Sanders? If you didn’t, don’t feel bad—they didn’t know it either! In fact, the two of them wouldn’t even know about the connection if it hadn’t been for the help of TV show’s Finding Your Roots team of professional genealogists. If you’ve got an […]