The Write Blog

Good news for all word nerds: The Associated Press has finally made the switch from the old-fashioned “Web site” to the simpler, more natural-looking “website.” Yay! To me, “Web site” has always seemed a little stuffy and English teacher-ish. Good for AP to know when it’s time to change things up. According to the AP’s [...]

As promised, here’s the second installment of my series on packing more punch into your prose. In Part 1, we talked about using strong verbs, ditching the adverbs, and the benefits of active sentences. Those are essential points to keep in mind if you want to inject some life into your writing. So, this week, [...]

Quiz time: What’s the key to crafting an advertising concept that works? A.) Finding a hot celebrity to endorse your product or service B.) Changing your tagline and logo every six months so consumers won’t get bored C.) Coming up with a basic concept and tagline that’s flexible, memorable, and can be used for the [...]

I’ve been seeing this term more and more often – “The Millenials,” the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millenials? Well, they’re the second largest generation group, over 70 million of [...]