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Why Ghost Blogging For Your Company Is Needed, and Ethical.

So, I’ve been reading some great posts by Jason Falls and Mark Schaefer on this subject, so I thought I’d throw in my two cents. With the new social media, comes new questions, and not all of those questions are about how your blog makes business sense. Some of those questions are about ethics: Is [...]

Twitter for Small Businesses: Is it Worth it?

Have you heard yourself saying something similar to this: Social media isn’t for me or my business. Twitter is just for kids. My clients don’t care about that kind of stuff. Well, think again. Nielsen NetRatings just published a surprising research study: Teen’s don’t Tweet. That’s right, 84% of Twitter’s recent growth is due to [...]

Yay, Cheating! (Well, Not Exactly)

Let’s be honest: As writers, we’re all big sponges – we’re copycats and thieves, and we’re constantly looking at (and borrowing from) other writers’ work to make our own stuff fresh and interesting. There’s nothing wrong with scouring the Internet for inspiration, but if you’re on a tight deadline, you don’t always have the time [...]

Killer Headlines, a History Lesson, and a Slide Show that Won’t Put You to Sleep (Promise!)

So, I was cruising for creative inspiration yesterday and I stumbled on this cool post about headlines on ToddAnd’s marketing blog. I’ve seen about a zillion blogs and articles about writing great headlines, and they all start to look alike after a while – but this post deserves a look. Admittedly, I usually don’t like [...]

Make More Money by Self-Publishing Online

I was listening to the radio when my ears perked up by some extra-pertinent information: how the business of publishing is changing – and how authors are making more money than ever using the internet. There have traditionally been two ways to get your book in front of a mass audience:

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