The Write Blog

Do you know the #1 reason that good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers are capable of decent customer service. But, in the end, they’re only human. And the truth is, when it comes to writing for a client, some supernormal [...]

I was recently working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. line is so important.
Research shows that almost 80% of people will open a letter, scan the return address to see who sent it, then skip straight down to [...]