The Write Blog

Good news for all word nerds: The Associated Press has finally made the switch from the old-fashioned “Web site” to the simpler, more natural-looking “website.” Yay! To me, “Web site” has always seemed a little stuffy and English teacher-ish. Good for AP to know when it’s time to change things up. According to the AP’s [...]

Do you know the #1 reason that good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers are capable of decent customer service. But, in the end, they’re only human. And the truth is, when it comes to writing for a client, some supernormal [...]

I was recently working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. line is so important. Research shows that almost 80% of people will open a letter, scan the return address to see who sent it, then skip straight down to [...]