The Write Blog

Have you thought much about the links that you include on your webpage, newsletter, or online marketing materials? Before I started writing for the web, I never really realized how important they were. But those little guys have a lot more to say than you or I might have imagined. For one, internet scanners might [...]

So, how many websites have you visited that are “dedicated to providing superior customer service”? Or whose “mission it is to make customer satisfaction a top priority”? Or whose products and services “meet your needs”? And so on. Phrases like this are easy to write and, on paper, they sound nice. After all, who doesn’t [...]

What’s the difference between a good website and a great website? The answer isn’t simple, so don’t try. A great website is easy to understand, easy to navigate, informative, well-written (of course) … and engaging. If your reader isn’t engaged, they’re not paying attention to you or your site – and that’s bad. So after [...]

As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with your branding, build your company’s identity, and (hopefully, anyway) burn itself into the minds of [...]

A good copywriter can instantly identify the difference between a feature and a benefit. Sadly – and this is usually true of web copy – the features and benefits are not always clear in So, what’s the difference between a feature and a benefit? • Features physically describe what your product or service entails. It [...]