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How Releasing Your Copyright = Free Marketing

Every time we write, draw, paint, photograph, sketch, etc. something, we want to claim it as ours. Shout it from the rooftops, let everyone know: This is mine. I did this. Copyright has always been the legal protection for writers, artists, thinkers, developers, photographers, etc., to protect their ideas from being stolen and reproduced. Now [...]

Twitter: To Follow, or Not to Follow?

As I was writing my last blog about Twitter etiquette, a question came up: What is the etiquette on following people? Should you follow everyone who follows you, or not? I went on a quest to find out what the best practice regarding Followers vs. Following on Twitter. The answers, it seems, are largely unclear, [...]

Losing Control in Social Media Marketing

I recently blogged about a webinar I attended featuring David Meerman Scott. The webinar was geared toward ways in which businesses are scrambling to grab attention for their products and services – both on the web and in the media. (In case you were wondering, there are four ways to do this, which you can [...]

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