The Write Blog

So, Gamefly.com has been running this ad lately. Check it out:

People buy bad video games. They freak out, realizing that they’ve purchased bad video games. They continue to freak out, ostensibly because they’re stuck with their bad video games (and out the 50 to 60 bucks they paid for them).
The [...]

Forget hard-copy resumes and cover letters. Forget job search sites. Check out how a guy named Hal Thomas landed a sweet new marketing job via Twitter. Just one more reason – if you needed one — to get on the social media bandwagon.

When you’re in the middle of a copywriting job, there’s an age-old marketing maxim that can be hard to remember – and it can sometimes be hard to convey to clients: You can’t be all things to all people.
Good copy does two things: It speaks to a specific, targeted audience AND it has [...]

In an earlier blog post, I cautioned against ad campaigns that were too trendy or topical, but Starbucks’ new “Via” TV ad is an edgy, hilarious example of why it’s sometimes okay to buck convention. In addition to promoting their new instant coffee, Starbucks takes on a touchy (and waaaay timely) subject: town hall meetings.
If [...]

Have you heard yourself saying something similar to this: Social media isn’t for me or my business. Twitter is just for kids. My clients don’t care about that kind of stuff.
Well, think again.
Nielsen NetRatings just published a surprising research study: Teen’s don’t Tweet. That’s right, 84% of Twitter’s recent growth [...]