The Write Blog

I had to share this. So, I bought some shoes from Zappos.com last month, and the day after I placed my order, this fun little confirmation email landed in my inbox: “Yay” is right. Zappos took something that could have been bone-dry and made it fun and funky. Especially when compared to this sturdy, functional-not-fashionable [...]

Photo by Mario Sixtus It’s disingenuous. It’s dishonest. And, it’s everywhere. It’s called “astroturfing”. Chances are, you’ve been exposed to it. And, if the folks behind it have done their jobs right, the chances are pretty good that you didn’t even know it. Social media is powerful stuff. In its most basic form, it’s the [...]

Now that it’s being recognized as legitimate, everyone’s clamoring for social media marketing services. Savvy business owners are looking to social media marketing for higher website traffic, larger profits and the increased brand visibility everyone’s shouting from the rooftops about. But what about online reputation management? That’s one part of social media marketing that sometimes [...]

Recession, or no recession? I’m no economist, but even the experts can’t decide if we’re in one, beginning one, ending one, or if the economy’s just a little slow. The R-word strikes fear and anxiety in the heart of everyone – doesn’t matter if you’re CEO of a major corporation or self-employed entrepreneur. In a [...]