The Write Blog

After years of trying to get into the groove of social media marketing, I decided to try a different tactic: I gave up. Well, not exactly. But I did get frustrated and decide that there had to be a better way to keep up with social media efforts. My husband and I started brainstorming ways [...]

So Redbox may not be the first company to bribe their customer base into fanning their Facebook page. And they definitely won’t be last. But hey, it works. I’m going to get my free movie tonight.

Twitter has apparently been down since about 04:53:18 US Eastern Time, and it’s amazing how riled people can get about a FREE service being down. Check out the how frantic some of these guys are getting: http://getsatisfaction.com/twitter/topics/is_twitter_down-mf59. Some people are calling their service providers to make sure that Twitter hasn’t been inadvertently blocked! Hey, I [...]

Photo by Mario Sixtus It’s disingenuous. It’s dishonest. And, it’s everywhere. It’s called “astroturfing”. Chances are, you’ve been exposed to it. And, if the folks behind it have done their jobs right, the chances are pretty good that you didn’t even know it. Social media is powerful stuff. In its most basic form, it’s the [...]

So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. [...]