The Write Blog

I recently blogged about a webinar I attended featuring David Meerman Scott. The webinar was geared toward ways in which businesses are scrambling to grab attention for their products and services – both on the web and in the media. (In case you were wondering, there are four ways to do this, which you can [...]

So, we all know that a blog is essential to any well-rounded marketing strategy: A good blog helps you connect with your customers and lets them see you as more than just a faceless corporation. It builds content and credibility for your website, and it allows you to share the latest industry news and connect [...]

Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook. But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, since [...]

With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet [...]

So, you want to get your name out there, to be known, to market yourself to every possible venue. It’s easier than you think. With some strategy and a bit of research, you can delve deep into the social media marketing realm and produce significant results. Just what, you might ask, is social media marketing, [...]