The Write Blog

Have you thought much about the links that you include on your webpage, newsletter, or online marketing materials? Before I started writing for the web, I never really realized how important they were. But those little guys have a lot more to say than you or I might have imagined.
For one, internet scanners [...]

What’s the difference between a good website and a great website?
The answer isn’t simple, so don’t try. A great website is easy to understand, easy to navigate, informative, well-written (of course) … and engaging.
If your reader isn’t engaged, they’re not paying attention to you or your site – and that’s bad. [...]