The Write Blog

Thanks to everyone who voted for a second-place winner. The votes are in, and we’d like to congratulate Charlotte P. for taking second place (and for scoring a $25 Amazon.com gift card)! Charlotte submitted this photo of a wearable grammar fail (“Free hugs for qualifed candidates”): So, this brings our first-ever grammar-fail photo contest to [...]

Image by Vanessa Pike-Russell via Flickr A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage – they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in [...]

When you’re in the middle of a copywriting job, there’s an age-old marketing maxim that can be hard to remember – and it can sometimes be hard to convey to clients: You can’t be all things to all people. Good copy does two things: It speaks to a specific, targeted audience AND it has a [...]

This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really cool information about The Stanford Web Credibility Project. This project is currently studying the components [...]

I recently attended another webinar, this one through PRWeb entitled “How to Use Your News to Bring Customers Straight to Your Door.” As you know, SEO is the name of the game in establishing a strong online presence – whether you’re selling running shoes or life coaching services. Janet Driscoll Miller is President and CEO [...]