The Write Blog

I was listening to the radio when my ears perked up by some extra-pertinent information: how the business of publishing is changing – and how authors are making more money than ever using the internet. There have traditionally been two ways to get your book in front of a mass audience:

Image via CrunchBase. Wikipedia is a copyrighted trademark Everyone uses Wikipedia – in fact, if I see a Wikipedia entry come up on a Google search, that’s usually the first link I click on. Can Wikipedia be used for marketing purposes? The answer is certainly – though probably not in the way you think. A [...]

A good copywriter can instantly identify the difference between a feature and a benefit. Sadly – and this is usually true of web copy – the features and benefits are not always clear in So, what’s the difference between a feature and a benefit? • Features physically describe what your product or service entails. It [...]