Category: Communication

26August

The Metropolis Model: How to Use the Sharing Economy to Create Standout Thought Leadership Content

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy.  A recent McKinsey report projects that sharing economy revenues will reach $335 billion
  • Posted by Kathy  Posted on 26 Aug  2 Comments
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25July

Take a Stroll Down the Customer’s Journey

Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make
  • Posted by Kathy  Posted on 25 Jul  0 Comments
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05January

6 Communication Tips for Recruiting Millennials to Oil and Gas

By Barb Adams In a recent editorial entitled Whither the Gold Watch?, a pipeline services company executive lamented the tendency of millennials — those 20- and 30-somethings expected to represent 75 percent of the global workforce by 2025  — to “job hop” rather than put in long, loyal careers with a single firm. But the capricious
  • energy, gas, millennials, oil, Recruiting, retention.communication
  • Posted by Kathy  Posted on 05 Jan  0 Comments
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02November

Managing ‘Open Door’ Policies

By Tina M. Liljedahl Tina Liljedahl is a marketing and business consultant who has over 10 years of experience in leadership development with an emphasis on improving communication in the workplace. Open door policies are designed to increase communication by providing a safe and secure way for employees to voice concerns, resolve issues, and provide
  • Business, Communication
  • Posted by Kathy  Posted on 02 Nov  0 Comments
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