Category: Copywriting


Celebrating 15 Years in Business

When Wintress Odom started writing 15 years ago, she never imagined that The Writers For Hire would become a full-fledged business with dozens of employees. Even five years after the article below was published in The Houston Chronicle, she still marvels at the growth and changes the business has been through. Join us as we
  • Posted by Kathy  Posted on 24 Oct  1 Comments
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Interview: Simplifying the RFP Response Process

Regardless of the size of your business, you will likely have to answer a Request for Proposal (RFP) at some point, in order to secure larger, more lucrative contracts. But with so many RFPs containing 100 pages or more, the proposal writing process can be overwhelming for many companies. In this interview, writing expert Wintress
  • Posted by Kathy  Posted on 14 Oct  0 Comments
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Interview: Answering Your Questions About Thought Leadership

“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who
  • Posted by Kathy  Posted on 09 Sep  2 Comments
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Getting Your Book on the Shelf

It’s the critical question all would-be authors keep asking: How do I get my book published? Dino Price has been the managing director of John M. Hardy Publishing in Houston for three years, but his background is in business development and marketing strategies. That combination of experiences makes him a very useful resource for up-and-coming
  • Publishing, Writer, Writers Resources
  • Posted by Kathy  Posted on 09 Dec  0 Comments
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Six Tips for Repurposing Your Copy

By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers might consider that “cheating,” and if you simply swap out a few words or rewrite
  • Blog, Business, copywriter tips, Copywriting, marketing, Social Media, Writer, writing tips
  • Posted by Kathy  Posted on 25 Sep  0 Comments
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Crafting Tourism Industry Content

By Jennifer Babisak The award-winning television drama “Mad Men” fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal
  • blogging, Travel, web copywriting, Weblogs, writing tips
  • Posted by Kathy  Posted on 24 Sep  0 Comments
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Sales Emails: They’re Not About Selling (Really!)

Want to improve the click-through rate on your sales emails? Stop trying so hard. Well, there’s a little more to it than that — but the bottom line is, if you want to make sure that your sales emails don’t end up in the spam folder, you need to make sure that you’re not striking
  • Posted by Wintress  Posted on 01 Mar  0 Comments
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Is Your Company Ready for Wikipedia?

Hot off the (virtual) presses! If you enjoyed our six-part miniseries on Wikipedia, you’ll definitely want to check out our Wiki eBook. Is Your Company Ready for Wikipediacontains everything you ever wanted to know about Wiki for business.This 36-page free eBook includes expanded versions of all six original posts — plus loads of new info
  • Posted by Wintress  Posted on 11 Feb  0 Comments
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How to Make Your Small Business Blog Work For You

Thank you to Shelley Roth for allowing Socialot and Jessica Scheider (from The Writers For Hire) to host this Webinar on small business blogging. It’s really got some GREAT info in it. Jessica answers questions for beginners and advanced bloggers. How can I use my blog to increase my search engine results? What is a
  • Posted by Wintress  Posted on 09 Jan  0 Comments
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40 Pinterest Pins for Grammar Nerds

Want some visual grammar fun? Looking for a way to procrastinate and still feel like you’re learning something? Check out these 40 Pinterest Pins for Proud Grammar Nerds.
  • Posted by Wintress  Posted on 02 Oct  0 Comments
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