Category: Email Marketing


Sales Emails: They’re Not About Selling (Really!)

Want to improve the click-through rate on your sales emails? Stop trying so hard. Well, there’s a little more to it than that — but the bottom line is, if you want to make sure that your sales emails don’t end up in the spam folder, you need to make sure that you’re not striking
  • Posted by Wintress  Posted on 01 Mar  0 Comments
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Six Quick Tips for Better Conversion Rates: Direct Mail and Marketing Emails

Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates.  Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new
  • conversion rates, direct mail
  • Posted by Wintress  Posted on 15 Jul  0 Comments
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More Cool Social Media Marketing Stuff

So Redbox may not be the first company to bribe their customer base into fanning their Facebook page. And they definitely won’t be last. But hey, it works. I’m going to get my free movie tonight.
  • eMail Marketing, Netflix, SMM, Social Media, social media marketing
  • Posted by Wintress  Posted on 15 Jun  0 Comments
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Making Confirmation Emails Fun – No, Really!

I had to share this. So, I bought some shoes from last month, and the day after I placed my order, this fun little confirmation email landed in my inbox: “Yay” is right. Zappos took something that could have been bone-dry and made it fun and funky. Especially when compared to this sturdy, functional-not-fashionable
  • online marketing, web copywriting, website copywriting
  • Posted by Stephanie  Posted on 27 May  3 Comments
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Yay, Cheating! (Well, Not Exactly)

Let’s be honest: As writers, we’re all big sponges – we’re copycats and thieves, and we’re constantly looking at (and borrowing from) other writers’ work to make our own stuff fresh and interesting. There’s nothing wrong with scouring the Internet for inspiration, but if you’re on a tight deadline, you don’t always have the time
  • Business, E-mail marketing, Internet Marketing, marketing, Marketing and Advertising, Seth Godin, Weblogs, Writers Resources
  • Posted by Stephanie  Posted on 22 Jun  3 Comments
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