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04 Apr 2017

INTERVIEW: WHY MOST WEB COPY FAILS

One of the most important things your business web copy should do is show potential customers, from the beginning, why it’s in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don’t. During her latest radio interview on The Price of Business, Wintress Odom, owner of […]

19 Dec 2016

INTERVIEW: A LOOK AT PROFESSIONAL WRITING SERVICES

People sometimes ask Wintress Odom, “Can your firm help me with copywriting and content marketing, or is your company a technical writing business?” The answer, she says, is yes. And, she usually adds, the firm also helps clients write books and articles, speeches and scripts, and with myriad other writing and editing projects. During this […]

14 Oct 2016

INTERVIEW: SIMPLIFYING THE RFP RESPONSE PROCESS

Regardless of the size of your business, you will likely have to answer a Request for Proposal (RFP) at some point, in order to secure larger, more lucrative contracts. But with so many RFPs containing 100 pages or more, the proposal writing process can be overwhelming for many companies. In this interview, writing expert Wintress […]

09 Sep 2016

INTERVIEW: ANSWERING YOUR QUESTIONS ABOUT THOUGHT LEADERSHIP

“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who […]

09 Dec 2015

GETTING YOUR BOOK ON THE SHELF

It’s the critical question all would-be authors keep asking: How do I get my book published? Dino Price has been the managing director of John M. Hardy Publishing in Houston for three years, but his background is in business development and marketing strategies. That combination of experiences makes him a very useful resource for up-and-coming […]

25 Sep 2015

SIX TIPS FOR REPURPOSING YOUR COPY

By Tom Schek Creating a steady stream of informative, engaging materials to fuel a content marketing program takes a great deal of time and effort. However, you can get more out of that resource investment by repurposing content. Some observers might consider that “cheating,” and if you simply swap out a few words or rewrite […]

24 Sep 2015

CRAFTING TOURISM INDUSTRY CONTENT

By Jennifer Babisak The award-winning television drama “Mad Men” fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal […]

01 Mar 2013

SALES EMAILS: THEY’RE NOT ABOUT SELLING (REALLY!)

Want to improve the click-through rate on your sales emails? Stop trying so hard. Well, there’s a little more to it than that — but the bottom line is, if you want to make sure that your sales emails don’t end up in the spam folder, you need to make sure that you’re not striking […]

11 Feb 2013

IS YOUR COMPANY READY FOR WIKIPEDIA?

Hot off the (virtual) presses! If you enjoyed our six-part miniseries on Wikipedia, you’ll definitely want to check out our Wiki eBook. Is Your Company Ready for Wikipediacontains everything you ever wanted to know about Wiki for business.This 36-page free eBook includes expanded versions of all six original posts — plus loads of new info […]

09 Jan 2013

HOW TO MAKE YOUR SMALL BUSINESS BLOG WORK FOR YOU

Thank you to Shelley Roth for allowing Socialot and Jessica Scheider (from The Writers For Hire) to host this Webinar on small business blogging. It’s really got some GREAT info in it. Jessica answers questions for beginners and advanced bloggers. How can I use my blog to increase my search engine results? What is a […]

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