Making Confirmation Emails Fun – No, Really!

  • Home
  • Blog
  • Making Confirmation Emails Fun – No, Really!
04 APR 2017

MAKING CONFIRMATION EMAILS FUN – NO, REALLY!

I had to share this.

So, I bought some shoes from Zappos.com last month, and the day after I placed my order, this fun little confirmation email landed in my inbox:

“Yay” is right. Zappos took something that could have been bone-dry and made it fun and funky.

Especially when compared to this sturdy, functional-not-fashionable confirmation email from another (Problem? I don’t have a problem. I like shoes. A lot. Stop judging me!) online shoe retailer:

See the difference?

The second one is . . . fine. It works. At the end of the day, I still know all the important stuff, like the tracking info and the order number. But, well, it’s sort of like choosing the clunky, orthopedic walking shoes over the sexy, peep-toe pumps.

The email from Zappos appealed to me as a writer because it was a much-needed reminder that you can inject a little fun into almost any copy. As a customer, it just made me smile.

So, what do you think? Do little things like this matter to you? Have you seen any great examples of fun copy lately? Let me know!

  • 0
  • 3 Comments

Comments

Judy Durbin

.

2 days ago

RT @rachparker - Making Confirmation #Emails Fun – No, Really! | The Write Blog http://ow.ly/1R5T6

Reply

Judy Durbin

.

2 days ago

RT @lyricacopy - Making Confirmation #Emails Fun – No, Really! | The Write Blog http://ow.ly/1R5SR

Reply

Sephora Coupons

.

2 days ago

Zappos has some great marketing. They know exactly what the customer wants.

Reply

Your Thoughts

Your email address will not be published. Required fields are marked*.

Post Comment
Top