I had to share this.
So, I bought some shoes from Zappos.com last month, and the day after I placed my order, this fun little confirmation email landed in my inbox:
“Yay” is right. Zappos took something that could have been bone-dry and made it fun and funky.
Especially when compared to this sturdy, functional-not-fashionable confirmation email from another (Problem? I don’t have a problem. I like shoes. A lot. Stop judging me!) online shoe retailer:
See the difference?
The second one is . . . fine. It works. At the end of the day, I still know all the important stuff, like the tracking info and the order number. But, well, it’s sort of like choosing the clunky, orthopedic walking shoes over the sexy, peep-toe pumps.
The email from Zappos appealed to me as a writer because it was a much-needed reminder that you can inject a little fun into almost any copy. As a customer, it just made me smile.
So, what do you think? Do little things like this matter to you? Have you seen any great examples of fun copy lately? Let me know!Posted by Stephanie Posted on 27 May