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08 Dec 2016

SME-DRIVEN THOUGHT LEADERSHIP

Thought leadership has helped super-majors, like Shell Oil, refashion their image from producer to high-tech energy solutions guru, and it enabled DrillingInfo to shed the “data company” label and be seen as an industry intelligence leader. Saudi Aramco sponsors an annual global thought leadership forum; news source PennEnergy has launched a Global Thought Leaders Series […]

19 Aug 2016

WRITING A BOOK FOR YOUR BUSINESS

Thinking of writing a book? Writing expert Wintress Odom, owner of The Writers for Hire, says you need to answer a few essential questions before you get started. In her interview with the host of The Price of Business, Wintress discusses how to determine whether writing a book would be beneficial to your business. Specifically, […]

28 May 2009

MAKE MORE MONEY BY SELF-PUBLISHING ONLINE

I was listening to the radio when my ears perked up by some extra-pertinent information: how the business of publishing is changing – and how authors are making more money than ever using the internet. There have traditionally been two ways to get your book in front of a mass audience:

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