Dealer Incentive Program
The Writers For Hire coordinated with multiple levels of management to create an attractive dealer incentive offering for a major heavy equipment manufacturer. The final piece was distributed to 220 dealers worldwide to encourage dealers to meet sales goals in return for incentives, including trips to Hawaii and retail rewards.
Our scope of work included:
○ Writing engaging copy to entice dealers to participate in the program
○ Clearly explaining a complicated multi-level incentives program through concise copy and supporting visuals
○ Working closely with our direct project manager and upper management for all copy approvals
○ Editing and proofing program rules and legalese
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