College Recruiting Campaign
One of the world’s largest consulting firms wanted to revamp their college recruitment campaign. TWFH worked closely with their design team to create multifaceted marketing campaigns for the 2006 and 2007 recruitment seasons.
Marketing campaigns included:
- tagline and theme creation
- giveaway ideas
- website copy
- brochure copy
- and recruitment collateral.
TWFH also interviewed multiple college students in video-taped sessions before writing copy for website case studies.
As part of a campaign to create hard-hitting, relevant recruitment materials, the client required extensive market research into the target audience before the copy or design was developed. TWFH traveled to eight colleges in the US and Canada to conduct video-taped focus groups. Based on our findings, our team crafted detailed, formal reports on college students’ interests and career goals. We incorporated findings from these groups into the new recruiting campaigns. Our work resulted in two of the most successful recruitment seasons in this client’s history.
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