Corporate Collateral Project
Over a period of several years, The Writers For Hire wrote, edited, and proofread dozens of marketing pieces for a major equipment manufacturer.
○ All marketing collateral had to follow very strict branding guidelines as laid out in the over 200-page corporate branding and style guide. (Incidentally, The Writers For Hire was also employed to help rewrite and reorganize this guide — a piece that is used universally by thousands of vendors employed by this Fortune 500 company.)
○ The Writers For Hire produced several well-received taglines and campaign themes that were run in print ads for several years.
○ All copy had to be approved by multiple levels of management.
○ The Writers For Hire was the go-to copywriting resource for a wide variety of projects, including promotional materials (e.g. calendars), print ads, dealer programs, direct mail campaigns, corporate letter writing, trade booth materials, HR and recruiting materials, and video scripts.
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