Corporate Collateral Project

Corporate Collateral Project

Over a period of several years, The Writers For Hire wrote, edited, and proofread dozens of marketing pieces for a major equipment manufacturer.

Project highlights:

○ All marketing collateral had to follow very strict branding guidelines as laid out in the over 200-page corporate branding and style guide.  (Incidentally, The Writers For Hire was also employed to help rewrite and reorganize this guide — a piece that is used universally by thousands of vendors employed by this Fortune 500 company.)

○ The Writers For Hire produced several well-received taglines and campaign themes that were run in print ads for several years.

○  All copy had to be approved by multiple levels of management.

○  The Writers For Hire was the go-to copywriting resource for a wide variety of projects, including promotional materials (e.g. calendars), print ads, dealer programs, direct mail campaigns, corporate letter writing, trade booth materials, HR and recruiting materials, and video scripts.

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January 26, 2011