FOR IMMEDIATE RELEASE

Directory One Announces New Packages, Servers and Services for 2004

HOUSTON, TX, January 31, 2004 - Directory One, a Houston-based search engine optimization and Internet services company, has announced today several changes to services and products offered to clients in 2004. Changes include new search engine optimization packages, new servers in three separate locations and a new copywriting service.

Directory One currently provides several Internet services: hosting, domain name registration, website design, and ecommerce solutions. "But our real expertise is in search engine optimization and Internet marketing," says Sean Odom, COO. "In 2004, we plan on focusing on our strong points. That's why we've developed the new search engine optimization packages. We've already had several upgrades." Search engine optimization is the practice of creating sites that are more likely to rank highly in search engine results.

Directory One's new search engine optimization packages are unusual because they include Pay-Per-Clicks (PPCs) -- the paid ads on many search engines and directories --as part of their regular optimization packages. "Many people dislike managing their own Pay-Per-Click accounts," says Philip O'hara CEO. "They can be time-consuming, and because you pay every time someone clicks on your listing, you never really know how much you're going to spend. It's hard to make a monthly budget that way." With Directory One's new search engine optimization packages, however, you pay a flat rate monthly for optimization of your website in natural listings, the listings in the non-ad section, as well as inclusion in the sponsored sections of search engines and directories through PPCs.

But, although Directory One's primary focus is search engine optimization, they haven't forgotten their other services. Directory One has spent much of the last few months getting ready for 2004 by upgrading their hosting providers. They now have websites hosted in three separate locations.

Directory One has also recently added a website copywriting service to its list of Internet services and is considering adding a department for website usability studies.

For more information, the Directory One website can be visited at www.directoryone.com.

FOR IMMEDIATE RELEASE

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