SEO Content

23 Mar 2017

INTERVIEW: WRITING WITH SEO IN MIND

If your website content is a key to search engine optimization (SEO) success, what kind of content should you be writing? Wintress Odom, owner and senior editor of The Writers For Hire, answers that question a lot, and she has some do’s and don’ts for you. Click play below to hear the interview.       […]

15 Feb 2017

INTERVIEW: CONTENT THAT DRIVES GOOGLE RANKINGS

There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright […]

26 Aug 2016

THE METROPOLIS MODEL: HOW TO USE THE SHARING ECONOMY TO CREATE STANDOUT THOUGHT LEADERSHIP CONTENT

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy.  A recent McKinsey report projects that sharing economy revenues will reach $335 billion […]

16 Jun 2016

THOUGHT LEADERSHIP HOW-TO

Thought Leadership: How To Do It  You’ve made a decision to take your business game to the next level.  You know a thought leadership campaign will get you there.  So, how do you do it? How to Develop a Thought Leadership Campaign  If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts […]

13 Apr 2016

THINK IT THROUGH: WHY YOU NEED THOUGHT LEADERSHIP NOW

You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are […]

30 Aug 2010

HOW TO WRITE COPY THAT SELLS & ENGAGES CUSTOMERS #1

Web writing is a particular kind of beast unlike other types of copywriting – you didn’t learn how to write for the Web in school, and you won’t learn how to do it without some solid groundwork first. It actually takes a lot of skill to write good Web copy:  it needs to be clear, […]

16 Oct 2009

SEO RAPPER?

Ok, so he doesn’t rap about writing, but he raps about SEO, which is, of course, related to SEO content and website writing. So, if you want to get your site ranking in search engines, check this out. It’s the SEO rapper, and he actually has some pretty good tips on SEO coding.

18 Jul 2009

THE KEYWORD GAME: BASIC SEO TIPS

I recently attended another webinar, this one through PRWeb entitled “How to Use Your News to Bring Customers Straight to Your Door.” As you know, SEO is the name of the game in establishing a strong online presence – whether you’re selling running shoes or life coaching services. Janet Driscoll Miller is President and CEO […]

22 Jun 2009

YAY, CHEATING! (WELL, NOT EXACTLY)

Let’s be honest: As writers, we’re all big sponges – we’re copycats and thieves, and we’re constantly looking at (and borrowing from) other writers’ work to make our own stuff fresh and interesting. There’s nothing wrong with scouring the Internet for inspiration, but if you’re on a tight deadline, you don’t always have the time […]

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