Starbucks’ New Instant Coffee Ad: Love it or Hate it?

05October

Starbucks’ New Instant Coffee Ad: Love it or Hate it?

In an earlier blog post, I cautioned against ad campaigns that were too trendy or topical, but Starbucks’ new “Via” TV ad is an edgy, hilarious example of why it’s sometimes okay to buck convention. In addition to promoting their new instant coffee, Starbucks takes on a touchy (and waaaay timely) subject: town hall meetings.

If you haven’t seen it, you can check it out here.

Personally, I love it. I think Starbucks took a bit of a risk, and I think they struck the right balance of social criticism and goofy humor. Unsurprisingly, I’ve also seen some negative buzz from viewers who didn’t see it that way: Some feel that by spoofing modern political discourse, the coffee retailer went too far.

What do you think? Did Starbucks cross a line that shouldn’t be crossed? Or is this a great example of edgy, up-to-the-minute advertising?

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Posted by Stephanie  Posted on 05 Oct 
  • advertising, Business, Coffee, edgy advertising, Instant coffee, marketing, Marketing and Advertising, politics, satire, Starbucks, Starbucks instant coffee, Starbucks Via, Television advertisement, Town hall meeting, TV ads, TV commercials, Via
  • Post Comments 2

    Posted by Andrew Zar on
    • Oct 8 2009
    Reply  
    Funny, I'd seen it before and liked it, and never even noticed it could be considered a "risk." So, I vote that it is fine ;) I did like the guy standing up and blurting out.
    Posted by Roschelle on
    • Oct 18 2009
    Reply  
    I think it's spot on. People really need to lighten up!

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