Stop Brandjacking: Help with Online Brand & Identity Management

22November

Stop Brandjacking: Help with Online Brand & Identity Management

Image representing KnowEm as depicted in Crunc...

Image via CrunchBase

Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you.  So here’s a hint:  sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have plans to ever use it.

Here’s the point:  Until you claim your user handle and stamp a password on it, anyone can claim your name.  Once they have your username, they can do anything with it – like impersonate you, or drag your business in the mud.

It’s actually a really big deal, and it happens to a lot of people.

So to impede those imposters, impersonators, phonies, and frauds from stealing your (or your business’) identity, there’s a handy tool ready to help:  KnowEm.  KnowEm will check your brand, product, business, or personal name on as many as 300 social media sites – and then help you register your name (before someone else does!).

When you reserve your name on all these sites, you’re making it that much harder for people to jack your brand.

Basic service at KnowEm free, and there are also other paid packages that can help you fill out all the forms and profiles.  And here’s a sweet bonus:  having profiles on all those sites can help boost your Web presence and any social media programs (current or future) for your brand or business.

Posted by Michelle  Posted on 22 Nov 
  • Post Comments 5

    Posted by chokha on
    • Nov 23 2010
    Reply  
    Stop Brandjacking: Help with Online Brand and Identity Management ... http://bit.ly/eQpwrh
    Posted by Anonymous on
    • Nov 23 2010
    Reply  
    Posted by Lucent Media Group on
    • Nov 23 2010
    Reply  
    Stop Brandjacking: Help with Online Brand and Identity Management ... http://ow.ly/1a7ex4
    Posted by Jean Girod on
    • Aug 13 2011
    Reply  
    Fantastic piece of advice! I bought my name's domain. I don't use it for anything but I thought "what is some porno star has the same name!" That could make my life, ah, interesting... But I never thought about other social media sites. I have two LLCs and I'm going to get right on this with those business names.
    Posted by smanuals on
    • Apr 12 2012
    Reply  
    very interesting indeed. You picked up a great topic and everyone must stand by you for brandjacking.

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