Category: Marketing and PR


Keys to Small Business Marketing

By Katherine Adams Each year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with an idea that succeeds and a similar
  • Advertising and Marketing, Business, marketing, small business, Social network, start-ups
  • Posted by Kathy  Posted on 15 Jan  0 Comments
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Doctors: Take These Words to Heart

By Victoria Cayce Linda was feeling bad. Really bad. She had been overly tired for a week, but since her kids had just gotten over a bug they picked up at school she assumed that the nausea and fatigue were related and went back to plowing through her busy day. Then her upper back began
  • Cardiac, Communication, Health, Healthcare, marketing, Marketing and Advertising, Nurses, online marketing, Physicians, Social Media, women, writing tips
  • Posted by Kathy  Posted on 25 Sep  0 Comments
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Secrets for a Successful Blogger Outreach Campaign

by Isabella Woods The internet is packed with information on a whole host of topics, much of which comes from the countless bloggers across the world. Blogging has now become a genuine source of news, information and entertainment, and there is an almost limitless supply of blogs out there. But with this saturation comes a
  • blogger outreach, blogging, internet networking, networking, Social Media
  • Posted by Wintress  Posted on 23 Nov  0 Comments
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Is Your Company Making this Mistake on Facebook?

If you’re reading this, you probably already know that your company should have a Facebook page.  This isn’t another post about why you should use social media marketing. Instead, I want you to try something:  Take a second, go to your Facebook business page, and stare at the Wall.  Go ahead, I’ll wait. Here’s what
  • Posted by jessica  Posted on 26 Aug  0 Comments
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Stop Brandjacking: Help with Online Brand & Identity Management

Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you.  So here’s a hint:  sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have
  • Posted by Michelle  Posted on 22 Nov  5 Comments
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Cast Your Vote . . . Again!

First of all, we’d like to congratulate Chris for taking first place! We’ve emailed him his $50 gift certificate! Also, be sure to check out Chris’ website, Part Time Writer. We’d also like to congratulate Ms. Very Married and Charlotte P. They’re tied for second place ($25 gift certificate). We’re kicking off a tiebreaker
  • grammar tips, grammar-fail contest, grammar-fail photos, proofreading, proofreading tips
  • Posted by Stephanie  Posted on 04 Nov  2 Comments
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Cast Your Vote!

Our grammar-fail photo contest is officially closed, and we’ve selected our five finalists.  Thanks to everyone who submitted photos!  Voting will close on Thursday, October 28, and we’ll notify first and second-prize winners on our blog and via email. Check out our poll to cast your vote via Polldaddy: Vote for Your Favorite Grammar Fail
  • Copywriting, copywriting tips, Editing, grammar, grammar-fail contest, grammar-fail photos, Writers Resources
  • Posted by Stephanie  Posted on 21 Oct  0 Comments
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The Grammar-Fail Photo Contest is Officially Closed — Stay Tuned for the Finalists!

We’d like to thank everyone who submitted grammar-fail photos for our grammar-fail photo contest.  We’ll post finalists on Wednesday, October 20 — be sure to stop by and vote for your favorite!  Voting ends Wednesday, October 27. Thanks again for submitting photos!
  • Blog, blogging, Copywriting, grammar, grammar tips, grammar-fail contest, grammar-fail photos, proofreading, proofreading tips, style guide, Writers Resources, writing tips
  • Posted by Stephanie  Posted on 18 Oct  0 Comments
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Grils Rule. Byos drool.

This picture (and the fantastic headline) comes from Jeremy and Jenni.  They’re now in the running for an gift certificate.  Thanks, gyus!
  • Posted by Stephanie  Posted on 22 Sep  0 Comments
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Six Quick Tips for Better Conversion Rates: Direct Mail and Marketing Emails

Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates.  Your artfully crafted letters may end up in the trash unopened, andyour emails might go ignored for weeks. Image via Wikipedia Before shelling out money on postage or spending time on an email to drum up new
  • conversion rates, direct mail
  • Posted by Wintress  Posted on 15 Jul  0 Comments
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