Category: Marketing and PR


Interview: Answering Your Questions About Thought Leadership

“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who
  • Posted by Kathy  Posted on 09 Sep  0 Comments
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The Metropolis Model: How to Use the Sharing Economy to Create Standout Thought Leadership Content

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy.  A recent McKinsey report projects that sharing economy revenues will reach $335 billion
  • Posted by Kathy  Posted on 26 Aug  1 Comments
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Take a Stroll Down the Customer’s Journey

Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make
  • Posted by Kathy  Posted on 25 Jul  0 Comments
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Thought Leadership How-To

Thought Leadership: How To Do It  You’ve made a decision to take your business game to the next level.  You know a thought leadership campaign will get you there.  So, how do you do it? How to Develop a Thought Leadership Campaign  If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts
  • Posted by Kathy  Posted on 16 Jun  0 Comments
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Social Selling Her Way to $250,000

It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it
  • Posted by Kathy  Posted on 21 Apr  0 Comments
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Think It Through: Why You Need Thought Leadership Now

You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are
  • Posted by Kathy  Posted on 13 Apr  0 Comments
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Keys to Small Business Marketing

By Katherine Adams Each year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to, a whopping 80 percent of these new ventures will fail within the first 18 months. What’s the difference between one energetic, inspired entrepreneur with an idea that succeeds and a similar
  • Advertising and Marketing, Business, marketing, small business, Social network, start-ups
  • Posted by Kathy  Posted on 15 Jan  0 Comments
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Doctors: Take These Words to Heart

By Victoria Cayce Linda was feeling bad. Really bad. She had been overly tired for a week, but since her kids had just gotten over a bug they picked up at school she assumed that the nausea and fatigue were related and went back to plowing through her busy day. Then her upper back began
  • Cardiac, Communication, Health, Healthcare, marketing, Marketing and Advertising, Nurses, online marketing, Physicians, Social Media, women, writing tips
  • Posted by Kathy  Posted on 25 Sep  0 Comments
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Secrets for a Successful Blogger Outreach Campaign

by Isabella Woods The internet is packed with information on a whole host of topics, much of which comes from the countless bloggers across the world. Blogging has now become a genuine source of news, information and entertainment, and there is an almost limitless supply of blogs out there. But with this saturation comes a
  • blogger outreach, blogging, internet networking, networking, Social Media
  • Posted by Wintress  Posted on 23 Nov  0 Comments
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Is Your Company Making this Mistake on Facebook?

If you’re reading this, you probably already know that your company should have a Facebook page.  This isn’t another post about why you should use social media marketing. Instead, I want you to try something:  Take a second, go to your Facebook business page, and stare at the Wall.  Go ahead, I’ll wait. Here’s what
  • Posted by jessica  Posted on 26 Aug  0 Comments
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