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OWNED, PAID, AND EARNED CONTENT: WHAT’S THE DIFFERENCE?
Content campaigns are a great way to attract new clients and raise brand awareness. However, not all online content can, or should, serve the same purpose. Join us as we discuss the different categories of content and how to properly utilize them in your next content marketing plan. The Three Types of Content Content within […]
THE SEVEN DIFFERENT TYPES OF SOPS
We like to think of SOPs, or Standard Operating Procedures, as the structural support of a building. No matter where you work or what industry you work in, SOPs are an essential group of documents for every organization. Hence, we’d hazard a wager that you’ve already heard the term floating around the workplace. But just […]
HOW DOES GHOSTWRITING WORK?
What is a ghostwriter, anyway? The term has a mysterious sound, but there’s really nothing mystical about it. You could think of yourself and a ghostwriter as a relay team. You’re at the end of your supply of energy, time, inspiration, or whatever else is keeping you from completing your book, and the project has […]
10 THINGS YOU NEED TO KNOW ABOUT WORKING WITH A GHOSTWRITER
Being an author is a deeply fulfilling yet demanding pursuit. The journey of crafting literary creations is a testament to one’s imagination and dedication. However, novices in the realm of writing often encounter daunting obstacles that hinder the realization of their creative endeavors. The labyrinthine complexities of plot development, character arcs, and narrative coherence can […]
7 COMMON STUMBLING BLOCKS WHEN WRITING A NONFICTION BOOK
For many aspiring writers, penning a full-length nonfiction book can become one of the most fulfilling tasks of their lifetime. However, obstacles may exist between achieving that lifetime goal and staring at a blank computer screen. These obstacles can creep up on anyone at any time. Even seasoned writers may fall prey to these hindrances. […]
USING THE FLESCH READING EASE SCORE TO HELP REACH TARGET AUDIENCES
One of the most common pieces of writing advice says something along the lines of, “Write with the target audience in mind.” Indeed, keeping the target audience in mind is sound advice. But this advice seems rather esoteric since there is no objective way of determining a text’s appropriateness. Or is there? Enter the Flesch […]
THE POWER OF THE AMAZING HUMAN BRAIN
There’s no denying that the human brain in an amazing supercomputer. Composed of roughly 86 billion neurons, it is estimated your brain can store 2,500,000 gigabytes of information. However, most experts agree that there is much more about the brain that we don’t know than there are things we do know. And there are a […]
12 TRAITS OF A GOOD GHOSTWRITER
Hiring the right ghostwriter can be difficult; you’ll have to find someone who not only knows how to research and structure an article but also has the right credentials and the right personality to write in your voice and on your behalf. Whether you’re a blogger looking to get started with your first book or […]
HOW AN INTERNAL COMMUNICATIONS PLAN CAN IMPROVE EMPLOYEE RETENTION
“Now Hiring!” “Join Our Team!” The signs are everywhere–from fast food joints and discount retailers to universities and tech firms. Job boards like Indeed are filled with listings seeking professionals and specialists in fields that never expected to have so many vacancies, certainly not all at once. Even when posts are filled, turnover is high. […]
WHO YOU GONNA CALL? GHOSTWRITERS! 7 REASONS TO HIRE A GHOSTWRITER
Many folks believe writing is about sitting in front of the computer and firing away at the keyboard. While writing does involve these things, it is not quite as easy as one might think. For some folks, writing can be downright challenging. When that faucet is turned on, but words barely trickle, the thought “Who […]