Category: Uncategorized

23March

Interview: Writing With SEO In Mind

If your website content is a key to search engine optimization (SEO) success, what kind of content should you be writing? Wintress Odom, owner and senior editor of The Writers For Hire, answers that question a lot, and she has some do’s and don’ts for you. Click play below to hear the interview.      
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08March

Writing with SMEs

As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate with one of
  • Posted by Kathy  Posted on 08 Mar  0 Comments
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15February

Interview: Content That Drives Google Rankings

There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright
  • Posted by Kathy  Posted on 15 Feb  0 Comments
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01February

Interview: Secrets to Great Content Marketing

What is content marketing, and what can it do for your business? Wintress Odom, owner of Writers For Hire, explains during her latest radio interview on The Price of Business. Topics covered include: Finding and selecting relevant subject matter Getting the most out of your content marketing campaign Getting your subject matter experts on board
  • Posted by Kathy  Posted on 01 Feb  0 Comments
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21January

Better Hospital Communication Improves HCAHPS Scores

Since the establishment of the Affordable Care Act  in 2012, one question has been plaguing hospitals all over the country….“How can we improve our HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) scores?” With the Centers for Medicare & Medicaid Services’ (CMS) Hospital Value-Based Purchasing Program, which ties patient satisfaction scores to hospital reimbursements, hospitals are finding the
  • Posted by Kathy  Posted on 21 Jan  2 Comments
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26December

The Secret to Producing Successful Blog Posts

Thank you to Michelle Rebecca for this guest post. Just about anybody can be a blogger, but it takes a certain set of skills, knowledge, and experience to consistently write popular posts. When it comes to creating content for an online audience, you can be the best writer in the world and have little impact
  • Posted by Kathy  Posted on 26 Dec  0 Comments
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19December

Interview: A Look At Professional Writing Services

People sometimes ask Wintress Odom, “Can your firm help me with copywriting and content marketing, or is your company a technical writing business?” The answer, she says, is yes. And, she usually adds, the firm also helps clients write books and articles, speeches and scripts, and with myriad other writing and editing projects. During this
  • Posted by Kathy  Posted on 19 Dec  0 Comments
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08December

SME-Driven Thought Leadership

Thought leadership has helped super-majors, like Shell Oil, refashion their image from producer to high-tech energy solutions guru, and it enabled DrillingInfo to shed the “data company” label and be seen as an industry intelligence leader. Saudi Aramco sponsors an annual global thought leadership forum; news source PennEnergy has launched a Global Thought Leaders Series
  • Posted by Kathy  Posted on 08 Dec  0 Comments
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30November

Penny for Your Thoughts: How to Sell Thought Leadership to Your Team

You’ve seen the light; you know thought leadership is essential to get your business to the next level. How do you get everyone else onboard? Let’s look at some tools to help you measure thought leadership. Then we’ll talk about leveraging thought leadership, as well as how to promote thought leadership within your team. How
  • thought leadership
  • Posted by Kathy  Posted on 30 Nov  0 Comments
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09November

INTERVIEW: WHAT TO EXPECT FROM A GHOSTWRITER

What’s the first thing that comes to mind when you hear the word, “ghostwriting?” Celebrities? Former presidents? More people use this service than you might expect. And clients rely on ghostwriting for much more than book projects, too. During this interview, The Writers For Hire owner Wintress Odom explains the types of services ghostwriters provide,
  • Ghostwriter
  • Posted by Kathy  Posted on 09 Nov  0 Comments
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