Category: Uncategorized


Interview: Why Most Web Copy Fails

One of the most important things your business web copy should do is show potential customers, from the beginning, why it’s in their best interests to select your products or services. Some business web sites accomplish that spectacularly, and some, well, don’t. During her latest radio interview on The Price of Business, Wintress Odom, owner of
  • Posted by Kathy  Posted on 04 Apr  1 Comments
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Is Traditional Publishing Still Worth It?

Part I: Pros and Cons Before the Publication Date “Writing a novel is like driving at night in the fog,” E.L. Doctorow once said. “You can only see as far as your headlights, but you can make the whole trip that way.” But when you finish a book, those headlights may fade out. You face
  • books, infographic, Publishing, publishing a book, self-publishing, Writers Resources, writing
  • Posted by Kathy  Posted on 30 Mar  0 Comments
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Interview: Writing With SEO In Mind

If your website content is a key to search engine optimization (SEO) success, what kind of content should you be writing? Wintress Odom, owner and senior editor of The Writers For Hire, answers that question a lot, and she has some do’s and don’ts for you. Click play below to hear the interview.      
  • Posted by Kathy  Posted on 23 Mar  0 Comments
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Writing with SMEs

As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate with one of
  • Posted by Kathy  Posted on 08 Mar  0 Comments
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Interview: Content That Drives Google Rankings

There was a time when adding the right keywords to your website copy would go a long way toward boosting its Google ranking—where the Google algorithm places your site in search results. But today, keywords do little to help in that area. Driving up Google rankings is a complex, constantly changing process. On the bright
  • Posted by Kathy  Posted on 15 Feb  0 Comments
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Interview: Secrets to Great Content Marketing

What is content marketing, and what can it do for your business? Wintress Odom, owner of Writers For Hire, explains during her latest radio interview on The Price of Business. Topics covered include: Finding and selecting relevant subject matter Getting the most out of your content marketing campaign Getting your subject matter experts on board
  • Posted by Kathy  Posted on 01 Feb  0 Comments
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Better Hospital Communication Improves HCAHPS Scores

Since the establishment of the Affordable Care Act  in 2012, one question has been plaguing hospitals all over the country….“How can we improve our HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) scores?” With the Centers for Medicare & Medicaid Services’ (CMS) Hospital Value-Based Purchasing Program, which ties patient satisfaction scores to hospital reimbursements, hospitals are finding the
  • Posted by Kathy  Posted on 21 Jan  2 Comments
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The Secret to Producing Successful Blog Posts

Thank you to Michelle Rebecca for this guest post. Just about anybody can be a blogger, but it takes a certain set of skills, knowledge, and experience to consistently write popular posts. When it comes to creating content for an online audience, you can be the best writer in the world and have little impact
  • Posted by Kathy  Posted on 26 Dec  0 Comments
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Interview: A Look At Professional Writing Services

People sometimes ask Wintress Odom, “Can your firm help me with copywriting and content marketing, or is your company a technical writing business?” The answer, she says, is yes. And, she usually adds, the firm also helps clients write books and articles, speeches and scripts, and with myriad other writing and editing projects. During this
  • Posted by Kathy  Posted on 19 Dec  0 Comments
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SME-Driven Thought Leadership

Thought leadership has helped super-majors, like Shell Oil, refashion their image from producer to high-tech energy solutions guru, and it enabled DrillingInfo to shed the “data company” label and be seen as an industry intelligence leader. Saudi Aramco sponsors an annual global thought leadership forum; news source PennEnergy has launched a Global Thought Leaders Series
  • Posted by Kathy  Posted on 08 Dec  0 Comments
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