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17 Aug 2017

HOW TO CRAFT A WINNING PRESS RELEASE

What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York […]

29 Jun 2017

CONTENT MARKETING: CULTIVATING AN AUTHENTIC VOICE

Colorado business owner William Fuller knew that if he wanted to attract more customers to Summit County Mountain Retreats (SCMR), he’d have think beyond traditional advertising. In a place known for breathtaking scenery, year-round sunshine, and near-limitless outdoor activities, vacation rental companies like Fuller’s aren’t exactly in short supply. A sales email simply wouldn’t cut […]

08 Jun 2017

IS CONTENT MARKETING A CURE-ALL FOR THE HOSPITAL INDUSTRY?

What if you could implement one marketing strategy that ties together other strategies, increases patient trust, extends return on investment, and connects directly with target audiences? Effective content marketing can do all of this, and more. While it might not be a miracle pill for the hospital industry, it comes close. It is difficult to overlook […]

08 Feb 2017

GORDON GRAHAM “THAT WHITEPAPER GUY”

The whitepaper is arguably the keystone of a great content marketing campaign. A single, comprehensive whitepaper on an enduring industry topic can last years – creeping up month after month in search results, circulated and posted by peers and potential clients, attracting hundreds or thousands of mentions on social sites. The whitepaper can also be […]

09 Sep 2016

INTERVIEW: ANSWERING YOUR QUESTIONS ABOUT THOUGHT LEADERSHIP

“Thought Leadership” is a hot topic among marketing departments looking for content and companies looking to make a name for themselves within their industry. But what is it and how do you do it? In this interview on The Price of Business, Wintress Odom, editor-in-chief of The Writers For Hire, answers the basics about who […]

26 Aug 2016

THE METROPOLIS MODEL: HOW TO USE THE SHARING ECONOMY TO CREATE STANDOUT THOUGHT LEADERSHIP CONTENT

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy.  A recent McKinsey report projects that sharing economy revenues will reach $335 billion […]

25 Jul 2016

TAKE A STROLL DOWN THE CUSTOMER’S JOURNEY

Recent studies done by Word Stream show that the average conversion rate for pay-per-click advertisers is 2.35%, which is about the same chance some have of becoming a millionaire. What happens between the click and the customer being converted or not? What sort of journey does the customer go through, and how can companies make […]

16 Jun 2016

THOUGHT LEADERSHIP HOW-TO

Thought Leadership: How To Do It  You’ve made a decision to take your business game to the next level.  You know a thought leadership campaign will get you there.  So, how do you do it? How to Develop a Thought Leadership Campaign  If it’s a sales pitch, it’s not thought leadership. “True thought leadership starts […]

21 Apr 2016

SOCIAL SELLING HER WAY TO $250,000

It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it […]

13 Apr 2016

THINK IT THROUGH: WHY YOU NEED THOUGHT LEADERSHIP NOW

You’re thinking about retirement. You pick up a magazine, read some articles, and then call an investor. You’re looking for ways to better manage your team at work. You get an email about team management with a link to a blog post. It has some great ideas that will work for your situation. You are […]

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