Interview: Why Most Web Copy Fails


Interview: Why Most Web Copy Fails

One of the most important things your business web copy should do is show potential customers, from the beginning, why it’s in their best interests to select your products or services.

Some business web sites accomplish that spectacularly, and some, well, don’t.

During her latest radio interview on The Price of Business, Wintress Odom, owner of The Writers For Hire, shares some of the more common web copy mistakes she sees, along with advice for avoiding those missteps.

Press play below to hear the interview.

Posted by Kathy  Posted on 04 Apr 
  • Post Comments 1

    Posted by Lori & Dan on
    • Apr 5 2017
    This was a fun interview! Studying your top competitors and being genuine are good suggestions. Thanks for sharing.

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